Ready To Have Total Domination Of Screen SpacePosted: June 1, 2011
Ready will get a release that is close to perfect as you can get. The film will be the biggest release ever with a release of close to 1900 prints and around 1400-1500 of these being digital prints.
Every exhibitor is wanting to cash onto the craze and films which are steady at the box office like Pyaar Ka Punchnama, Stanley Ka Dabba and Haunted 3D are just left with a show here and there on the bigger multiplexes.
Hangover 2 and Kung Fu Panda (3D) have better luck but at prime multiplexes of Mumbai and South only.
The multiplexes with 2/3 screens are giving all shows to Ready. The advance at multiplexes in full starts today and the signs from few multiplexes that opened early are good and 15-20% tickets for the weekend should be gone by the time the film releases on Friday morning.