Rs 100 Cr , The Magical Mark : Singham Or ZNMD?Posted: August 8, 2011
Three films released this week and none of them impressed the audience. Horror flick Aagaah: The Warning, Pankaj Kapur’s comedy film Chala Mussaddi Office Office and I Am Kalam all took a poor opening across India. In many centres, several shows were even cancelled. But there’s hope for I Am Kalam, considering its low production cost and the power of word of mouth publicity. Hollywood release Rise of the Planet of the Apes was the only film that salvaged the situation at the box office this week, with average-to-decent openings across the country.
However, the talk in the trade is: Will Singham or Zindagi Na Milegi Dobara (ZNMD) cross the Rs 100-crore (net) mark? Singham is in its third week while ZNMD is in its fourth week. Both movies have enjoyed a safe run so far, which should continue till August 12, when another biggie, Prakash Jha’s Aarakshan, will release.
Although most tradewallahs are apprehensive that ZNMD might stop at the Rs 90-crore mark, they feel Singham could touch or even cross Rs 100 crore. Fingers crossed!!!
Rajesh Thadani of Mutlimedia Combines says, “In Mumbai, this week’s releases were all washouts. And although ZNMD and Singham are still going strong, I don’t think they will cross the Rs 100-crore net mark. At best, both films will maximum business of Rs 80 to 85 crore.”
Distributors in Delhi feel the same way. G D Mehta of Bobby Arts International says, “Despite Singham and ZNMD doing well in the Delhi-UP territory, neither has the potential to cross a net business of Rs 100 crore.”
The Hollywood release found and appreciative audience even in the South. In Mysore, B H Bash of Bahar Enterprises remarks, “Planet of the Apes took an opening of around 40 per cent and is doing quite well. ZNMD has done very well here while Singham has done above-average business.”
He too predicts that both films will only manage to generate around Rs 80 to 85 crore, each, tops.
However, Rajasthan distributor Sanjay Marudhar is optimistic and says, “Planet of the Apes opened at almost 25 per cent. Singham and ZNMD are both doing very well and I see them crossing Rs 100 crore.”
On this week’s releases, Surendra Saluja of Lakshya Movies avers, “In Punjab, Chala Mussaddi Office Office has opened to just 10 per cent whereas Planet of the Apes managed 20 to 25 per cent.”
As far as Singham and ZNMD are concerned, Saluja feels, “Singham might not be able to make Rs 100 crore but I am positive that ZNMD will cross that mark.”
In Orissa, Plant of the Apes took a very good opening of around 70 per cent. Jeetu Khandelwal of Movie Pioneers says, “Films based on animals are always popular with the Orissa audience. Zindagi has been removed from cinemas here. So I think Singham has the potential to garner more than Rs 100 crore.”
In CP, Planet of the Apes was screened in single-screens only as both ZNMD and Singham have multiplexes fully booked. Sarang Chandak of Shri Rang Films concludes, “Singham has all the makings of a superhit and it will be able to surpass Rs 100 crore but ZNMD will not cross that mark.