Players Opens Below Par at the Boxoffice with 30% collections .Posted: January 6, 2012
Players opened to collections well below the mark as the opening was around the 35-40% in its first few shows at multiplexes. Select cinemas in North India were a bit better but overall the opening is well short of what a film on the scale of Players should be getting.
The film has been released on 2000 screens and if it can pick up and have occupancies in the evening of around 60% then it can come out with a decent day one.
Single screens may open to better numbers due to the action but the non presence of a big star giving it less face value could counter act the action factor.